Duo was appointed by Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, following a competitive pitch. We are retained to elevate awareness and understanding of the brand’s products and ratings across both business and consumer audiences as well as capitalise on corporate news including acquisitions and hires.
Defaqto is familiar to the public through its trusted independent Star Ratings for consumer financial products and is also used extensively by financial advisers, asset managers, insurers, and other financial service providers, who depend on its insight and software. Having worked with the business for more than two years, we have delivered a step change in earned media profile that has significantly contributed to growth.
Lindsey Baldwin,
Head of Marketing, Defaqto
