Since 2022, we’ve worked with product intelligence platform Vypr to build its credibility and reputation among key business audiences.
For example, through the strong editorial relationship we’ve built with leading industry publication The Grocer, Vypr’s consumer data and expert commentary now feature regularly alongside insights from global research heavyweights such as Kantar and Nielsen – businesses with significantly larger marketing budgets.
Beyond food, drink and retail trade media and the national press, we’ve helped position Vypr as a North West tech growth success story through media interviews, regular product and people announcements, and speaking opportunities.
In our first 18 months, we achieved over 200 editorial placements in national, trade sector, and business media which included more than 60 links to Vypr’s site. According to PR measurement software Coveragebook, this coverage equated to a prediction of over 3.5 million lifetime views of the coverage, based on audience reach and engagement rate on social.
The Vypr team has directly attributed leads and sales to earned media activity, citing it as an important contributor to the business’s growth in the UK and internationally.
Sam Gilding,
Chief Revenue Officer, Vypr
