In the world of B2B technology, where innovation moves fast and competition is fierce, public relations often gets overlooked in favour of product development and sales strategies. But here’s the thing: if your market doesn’t clearly know who you are or understand what you do, none of that matters.
At Duo Consulting, we believe B2B tech companies deserve better storytelling and that’s exactly what our B2B tech PR agency delivers.
The rise of B2B tech and the demand for better PR
Business-to-Business (B2B) technology powers the world behind the scenes. It’s the software streamlining logistics for international retailers, the cloud platforms connecting global teams, and the data tools helping enterprises make smarter decisions. From CRMs and ERPs to automation platforms and cybersecurity solutions, B2B tech keeps everything moving.
But despite its critical role, B2B tech providers can often struggle with visibility. Why? Because their offerings can be complex, solve a niche problem, and usually the value lies in communicating to specific target audiences rather than the general public. That’s where a specialist B2B PR agency in Manchester like Duo Consulting comes in.
With a team that’s experienced in a range of tech comms, we speak your language. We understand the nuances of B2B sales cycles, procurement processes, and the importance of industry credibility. Our team helps clients turn technical jargon into engaging narratives that cut through the noise and reach the right decision-makers.
Why Manchester is the new home for B2B innovation
While London has long held the spotlight in the UK’s tech scene, a growing number of national and international businesses are looking north and with good reason. Manchester is rapidly becoming the UK’s most exciting tech hub outside the capital.
As a UK B2B PR agency that is Manchester based, we’ve seen firsthand the explosive growth of the city’s digital economy. Manchester boasts a world-class talent pool, thanks to its top-tier universities and ever-expanding graduate population, who are encouraged to start their careers in the city thanks to the preferable cost of living versus London.
Combine that with more affordable office space, a strong startup ecosystem, and easy transport links across the UK and to Europe, and it’s easy to see why so many international companies are setting up shop here. Our client Galvia – an Irish-headquartered AI business – have remarked how easy it is to jump on the train at Manchester Airport and be in the centre of Manchester in no time.
The city is also known for its vibrant culture, work-life balance, and inclusive business community; all factors that appeal to forward-thinking B2B tech firms.
What B2B tech brands really need from PR
B2B tech PR isn’t just about writing a few press releases and hoping for the best. It’s about strategy, consistency, and making sure your voice is heard in all the right places; whether that’s in the boardroom, in industry publications, or across LinkedIn.
What do we focus on at Duo?
At Duo Consulting we focus on:
- Messaging that matters – we help our clients nail down their core narrative and translate complex technology into language that resonates with real people whether they’re tech buyers, investors, or industry partners.
- Media that moves the needle – from thought leadership and case studies to strategic coverage in trade press and top-tier business outlets, we make sure our clients are where they need to be.
- Content that converts – we don’t do fluff. Everything we create is geared towards driving awareness, engagement, and business outcomes, not just likes and shares.
- Connections that count – with deep relationships in both the UK and international B2B media landscape, we open doors and build credibility fast.
What sets us apart?
At Duo Consulting we set ourselves apart because:
- We don’t just work for tech companies; our senior-level consultants partner with them, forming peer-level relationships with marketing comms and executive leaders.
- We get under the skin of your product and your market.
- We become an extension of your team, aligning with your business goals and helping you hit the right milestones.
- And we do all of this with honesty, energy, and a can-do Manchester spirit that gets things done.
Plus, being based in Manchester allows us to offer London-quality PR consultancy without the London office overheads. That’s just smart business.
The future of B2B tech PR
B2B technology is evolving rapidly, with AI, automation, and data-driven platforms transforming how businesses operate. But the need for human connection for storytelling, relevance, and trust is more important than ever.
We exist to bridge that gap. We help businesses stand out in crowded markets, gain the credibility they deserve, and ultimately win more of the right kind of business.
Whether you’re a Manchester-based innovator or a global tech firm eyeing up the UK market, we’re here to help you grow with powerful PR that delivers real results.
Image credit: Mylo Kaye on Unsplash
