At Duo Consulting, we’ve always known Manchester was something special. While London has traditionally been seen as the UK’s business epicentre, more and more international companies are discovering the power of Manchester and for good reason.
With its thriving talent pool, lower overheads, world-class connectivity and rich cultural mix, Manchester has become a strategic hub for global businesses seeking to establish themselves in the UK.
As a Manchester-based UK PR agency, we help international brands navigate the nuances of the British market and build a reputation that sticks.
Why Manchester is the smart choice for UK market entry
Breaking into the UK can be slow and expensive. Many international companies underestimate the effort it takes to build meaningful brand recognition in this region.
What makes Manchester stand out is its balance of affordability, connectivity and community. From its cutting-edge digital infrastructure to its booming tech scene, this city has the ingredients for serious business success.
But physical presence isn’t enough. Building local credibility is the key to success in the UK, and that’s where we come in.
Benefit from a vibrant and supportive regional business media landscape
One of the greatest advantages for businesses that choose Manchester over London is the appetite amongst North West business media to tell good news stories about growth in the region.
The equivalent regional B2B media doesn’t exist in London. The London Evening Standard is nothing like the newspaper it used to be. City AM has an increasing UK-wide digital focus. Based in London, you will be a drop in the ocean limited to competing with national business media based there, which day-to-day are generally more interested in PLCs, decisions in Westminster, and the latest tech unicorn.
From Manchester, businesses of all sizes can raise brand awareness more quickly through earned media – thanks in part to the strategic advantage of their location.
Through our work as a B2B tech PR agency in Manchester, we have relationships and insights clients benefit from.
Why strategic partnerships are a shortcut to UK brand recognition
One of the most effective ways to reduce the timeline for brand visibility is through local partnerships.
By collaborating with influential individuals or organisations already established in the UK, international brands can quickly gain relevance and credibility. This might include working with academics, industry bodies, activists, peer companies or even potential customers.
Whether it’s a partner quote in a media release, a joint blog post, or a full-blown integrated campaign, these collaborations signal trust and familiarity to your audience.
As a seasoned PR agency in Manchester, we have made it our mission to help our clients identify and secure these valuable connections at both regional and national level; and it’s not just to tick boxes, it’s to help your company forge meaningful alliances that reflect your purpose and values and help you succeed.
Localisation: connecting with UK audiences on their terms
It’s easy to assume that what’s worked in your home market will work here. But the UK, especially Manchester, has its own set of cultural nuances. Whether it’s British humour, regional differentiations or the subtle expectations of media etiquette, localisation is essential.
At Duo Consulting, our team of self-employed consultants help brands adapt their tone, content and strategy to suit UK audiences with their trusted expertise. That could mean translating technical language into digestible media messaging, tweaking campaign timing to match local events, or simply ensuring your content reflects British sensibilities.
How our freelance model makes us different
We’re proud of our roots as a PR agency in Manchester, but even prouder of the way we operate.
Our founder, Dan Sheridan, has grown Duo by bringing together a network of trusted, experienced self-employed consultants. We operate with a clear ethos: building custom PR teams for each client and project, based on fit and which consultants will bring the most value.
“We can challenge the agency status quo,” Dan explains. “When we receive a project or take on a new client, we can step back and ask: Who would be best for this? Or we can turn to our network and ask for recommendations. We can create an exceptional team that’s specific to the client or project.”
As a UK PR agency powered by self-employed consultants, we offer our clients access to senior-level talent across a wide range of disciplines: including media strategy and copywriting as well as crisis comms, thought leadership and campaign planning.
High performance, low overhead
Our dynamic group of self-employed consultants operate in a highly motivated team that are passionate about working with you to establish and scale your company as seamlessly as possible within the UK. Our consultants thrive on producing great work and they know that strong delivery leads to more opportunities. That energy translates directly into what we deliver for clients.
Because our people are senior, skilled and self-driven, our clients don’t waste time managing junior teams or repeating briefs. You’ll be working closely with professionals who know their craft and genuinely care about your success.
Let’s make Manchester work for you
Manchester offers unmatched business opportunities and with the right UK PR agency partner like us, your brand can become part of that success story. Whether you’re launching a new venture, building a reputation in the UK, or looking to connect with influential voices, we’re here to help.
For further information, please get in touch with our PR Agency in Manchester today. We look forward to collaborating to build your UK success story together.
