Defaqto: Enhancing understanding of a trusted brand

Duo was appointed by Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, following a competitive pitch. We are retained to elevate awareness and understanding of the brand’s products and ratings across both consumer and business audiences as well as capitalise on corporate news including acquisitions and hires.

Defaqto is familiar to the public through its trusted independent Star Ratings for consumer financial products and is also used by financial advisers, asset managers and financial service providers, who depend on its insight and software. Having worked with the business for two year, we have delivered a step change in earned media profile that has significantly contributed to growth.

“Working with the team at Duo has been a fantastic experience. Their strong strategic approach to comms and PR has enabled Defaqto to drive significant awareness across multiple audiences and support business growth. They provide excellent support to executive leadership, offering guidance and communications at moments that matter. The team is highly collaborative, dependable, and proactive, always focused on delivering results. They effectively act as an excellent extension of the internal marketing team.”

Lindsey Baldwin,

Head of Marketing, Defaqto

Defaqto: Enhancing understanding of a trusted brand

Let's talk about your project

We love working with ambitious teams and have extensive experience operating internationally. Please get in touch for a chat.

Contact