Defaqto: Enhancing understanding of a trusted brand

Duo was appointed by Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, following a competitive pitch. We are retained to elevate awareness and understanding of the brand’s products and ratings across both consumer and business audiences as well as capitalise on corporate news including acquisitions and hires.

Defaqto is familiar to the public through its trusted independent Star Ratings for consumer financial products and is also used by financial advisers, asset managers and financial service providers, who depend on its insight and software. Having worked with the business throughout 2023 and 2024, we have delivered a step change in earned media profile that has contributed to growth.

“Duo’s work significantly boosted our brand in a very short time frame, translating into new inbound commercial leads.”

Lindsey Baldwin,

Head of Marketing, Defaqto