Duo has worked with Sydney-headquartered Deputy, the workforce management app, to build brand awareness among British employers and their shift workers.
Generating earned media coverage in national and target sector media was at the heart of our strategy to raise Deputy’s profile. We achieved this by analysing datasets and reports to uncover topical insights, and by creating newsworthy stories that would resonate with target audiences. We combined earned and paid media for greatest effect.
Working closely with the company’s General Manager EMEA, Marketing Director EMEA, Global Communications Director, and Australian and US PR teams, we ensured communications supported commercial goals and that the brand was represented consistently globally.
Heidi Birkin,
Marketing Director, EMEA
