Garrison: Communicating to a specialist audience

Garrison

Garrison was acquired by US firm Everfox in 2024.

As a pioneer in the cybersecurity sector, Garrison protects public and private sector organisations against cyber-attacks by allowing users to browse the Internet entirely safely. We worked with Executive leaders and the Marketing team to raise awareness of its secure browser isolation technology and build credibility of the business in the commercial sector.

When we started working with Garrison in 2022, the company was already well-embedded in the UK market across multiple government departments. Our task was to help educate the commercial sector about the benefits of browser isolation, and more specifically take ownership of the term ‘pixel pushing’ – a term identified as commercially important to own.

During the time we worked with Garrison, we focused on placing thought leadership content in business, technology and vertical trade media to educate the market about the benefits and importance of browser isolation and position Garrison as a credible leader in this field.

In working closely with Garrison’s Marketing team, co-founders and other senior experts, we developed article content, secured placements, and reached target audiences through financial, security, technology, energy, manufacturing and business media. This work, for example, helped Garrison to appear in second place when searching for ‘pixel pushing’ on Google.

Garrison
“Working with Duo over the last two years has been a great experience – the team are able to bring a mix of skills to the table to suit our requirements and help us achieve the results we are looking for. Very reactive, very professional and really fun individuals to work with, who very much feel like an extension of the marketing team.”

Imogen Frearson,

previously Head of Marketing, Garrison (now Head of Communications, Everfox)