Deputy: Establishing brand awareness in the UK

Duo has worked with Sydney-headquartered Deputy, the workforce management app, to build brand awareness among British employers and their shift workers.

Generating earned media coverage in national and target sector media was at the heart of our strategy to raise Deputy’s profile. We achieved this by analysing datasets and reports to uncover topical insights, and by creating newsworthy stories that would resonate with target audiences. We combined earned and paid media for greatest effect.

Working closely with the company’s General Manager EMEA, Marketing Director EMEA, Global Communications Director, and Australian and US PR teams, we ensured communications supported commercial goals and that the brand was represented consistently globally.

“The team works well with a fast moving brief, across challenging time-zones and stakeholders to help develop media strategies and topics, build a library of talking points and commentary and secure media opportunities. They always contribute informed opinion and ideas to any strategy, produce quality work on time and to brief.”

Heidi Birkin,

Marketing Director, EMEA

Deputy: Establishing brand awareness in the UK

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