Vypr: Building reputation with earned media

Working with consumer insights platform Vypr since 2022, we have helped to build the credibility and reputation of the brand among a number of its target business audiences.

For example, through editorial relationships we have built, top industry publication The Grocer now regularly features Vypr insights. This positions the business alongside the largest global consumer research companies such as Kantar and Nielsen.

In 18 months, we achieved over 200 editorial placements in national, trade sector, and business media which included more than 60 links to Vypr’s site. According to PR measurement software Coveragebook, this coverage equated to a prediction of over 3.5 million lifetime views of the coverage, based on audience reach and engagement rate on social.

The Vypr team has attributed leads and sales to the results of earned media activity and we continue to work with them as an important contributor to the business’s growth.

“Duo’s work to establish our brand in trade press and wider national media has enormously boosted our brand visibility and industry reputation. In tandem with our other marketing activities, we can see the correlation between quality press coverage, inbound site traffic, and marketing and sales leads. The wide exposure in the media has also helped equip our Marketing, Sales and Customer Growth teams to showcase Vypr’s sector expertise to prospects and customers and is a vital ingredient for our next phase of growth.”

Rob Kenny,

Head of Marketing, Vypr