Why partnering with a Manchester PR agency can transform your business reputation

When it comes to building credibility, visibility and long-term trust, working with a Manchester PR agency can be a powerful step for ambitious businesses looking to scale in the UK.  We’re based in the heart of the city, at 1 St Peter’s Square, with neighbours in our building including professional services and law firms such as KPMG, Addleshaw Goddard, and DLA Piper. Specialising in PR & Comms for UK and international clients, at Duo Consulting, we see first-hand how strategic public relations can shape perceptions, open doors and support sustainable growth. PR is no longer just about media coverage; it’s about creating clarity, confidence and consistency in how your brand shows up. The value of local insight combined with wider reach Choosing a Manchester PR agency brings a distinctive advantage. Manchester has established itself as one of the UK’s most influential commercial and cultural centres, attracting fast-growing businesses, investors and national media attention. As reported by the BBC, at 3.1% annual growth sustained over 10 years, Manchester’s economy has performed twice as well as that of the UK as a whole.  A significant part of that story is the talent that has been attracted to the city region. As a PR partner rooted in this environment, and with our team of senior consultants spanning both the north and south of the country, we understand the nuances of how different cities think, talk and do business. That local insight allows the messaging we develop for regional communications to feel authentic, relevant and timely, while still having the structure and ambition needed to reach national and international audiences. Being close to the action also means stronger media relationships. Regional journalists, trade publications and business editors are more receptive when stories genuinely reflect what’s happening in their area. Our Manchester-based PR team knows how to shape those stories so they resonate locally and travel further. The same applies to comms work we do with a focus on other cities – both London and elsewhere. Strategic thinking that supports real business goals One of the most overlooked benefits of working with an experienced PR agency is strategic perspective. Effective PR isn’t reactive; it’s planned, measured and aligned with wider business objectives. From positioning leadership teams as credible voices in their sector to managing reputation during periods of growth or change, PR plays a vital role in shaping how stakeholders perceive your business. A senior-led Manchester PR agency provides considered advice, not just tactical execution. That means clearer narratives, stronger messaging and campaigns that support sales, recruitment, partnerships and investor confidence, rather than chasing coverage for coverage’s sake. Standing out in a crowded and competitive market Most industries are saturated with noise. Businesses are competing not only with direct rivals but with endless streams of content across digital and traditional channels. Strategic PR helps cut through that noise by focusing on what genuinely differentiates your brand. It brings structure to your story and consistency to your communications, ensuring audiences know who you are, what you stand for and why you matter. Working with a senior leaning and agile Manchester PR agency like Duo gives you the confidence that your reputation is being actively managed and strengthened. We focus on building trust over time, staying visible for the right reasons and being prepared for opportunities and challenges alike. Ultimately, partnering with the right PR agency is an investment in your brand’s future. With local expertise, strategic thinking and a clear understanding of the Manchester business landscape, PR becomes a powerful tool for growth, influence and long-term success.

Expanding to the UK: How strategic communication and media relations can drive Australian business success

For Australian businesses with global ambition, entering the UK market is an exciting but complex journey. The United Kingdom is a dynamic, competitive and influential market, offering opportunities across technology, B2B services, consumer sectors and corporate industries. But while the promise is clear, the path to success requires more than a good product or service: it demands careful strategy, clear messaging and trusted relationships.  Australian companies in particular are increasingly recognising the UK as a natural step in their international growth. The historical ties between the two countries are strong and recent developments, such as the Australia‑UK Free Trade Agreement, have made trade and investment smoother than ever.  Furthermore, the UK acts as a gateway to Europe, a hub for finance and technology and a market where regional credibility can enhance global reputation. For businesses willing to navigate the cultural and commercial nuances of this market, the potential rewards are significant. The power of strategic communication Entering the UK successfully starts with understanding the local environment. Strategic communication is more than crafting clever marketing messages; it is about aligning your business objectives with audience expectations and ensuring every piece of communication serves a clear purpose.  For Australian companies, this means developing narratives that resonate with UK stakeholders, from customers to potential partners, from investors to prospective employees, in ways that are authentic, credible and culturally attuned. Thoughtful messaging positions businesses to stand out in a competitive landscape, building trust and confidence from the very first interaction. How media relations creates opportunity Media relations play an equally critical role. In a market where perception often drives opportunity, securing coverage in respected outlets and industry publications can accelerate credibility. For Australian businesses, media engagement provides a platform to tell their story, showcase expertise and establish leadership in their sector. Ask: what will my target customer find out about us when they search Google or ask their preferred LLM? These search tools all favour the independent authority of established news websites, particularly within vertical sectors. From national media to niche trade publications, the ability to capture attention in the right channels opens doors to partnerships, investment and customer growth. Effective media relations transform visibility into tangible business impact, moving beyond press mentions to create lasting influence. The consultancy advantage Partnering with a communications and PR consultancy brings a strategic advantage to this journey. Unlike traditional agencies that focus primarily on execution, our consultancy delivers senior-level insight, tailored guidance and a focus on long-term reputation-building. Our peer-to-peer approach ensures that communications are integrated with broader business strategy and that messaging is consistent across all touchpoints. This level of strategic oversight is essential for Australian companies seeking not just to launch in the UK but to grow sustainably and effectively. We act as an extension of our clients’ teams, particularly where they do not have in-house PR & communications in the UK or Europe. The strategic benefits for Australian businesses By working with a strategic communications and PR consultancy, Australian companies expanding to the UK gain enhanced understanding of the local market and its nuances, strengthening their initial market entry assessment, and enabling them to navigate complexities with confidence. Strong, strategically crafted messaging helps brands position themselves credibly and stand out in crowded sectors, particularly when the business originated overseas.  Media relations accelerate recognition and trust, amplifying visibility among audiences who matter most; and over time, a consistent, thoughtful approach to communication builds lasting relationships and reinforces reputation; helping lay the foundation for sustained growth. Preparing for the future The UK market is evolving rapidly. Trade agreements, investment flows and collaborative initiatives are opening new opportunities for Australian firms across technology, digital innovation, advanced manufacturing, financial and professional services, healthcare, consumer brands and more. In this environment, communications excellence is not optional. It is a strategic tool that can determine whether a business simply enters the market or thrives within it. For Australian companies, the journey into the UK is about more than establishing a presence; it is about creating impact. By combining strategic communication, media relations and the guidance of an experienced communications and PR consultancy, businesses can build trust, strengthen reputation and accelerate growth. Whether launching operations, expanding market reach or engaging stakeholders, a thoughtful, strategic approach to communication ensures that investment in the UK market is set up for success.

Why a B2B tech PR consultancy matters for marketing leaders navigating international growth

For marketing leaders in B2B technology businesses, communications strategy increasingly sits at the intersection of brand, credibility and commercial growth. As technology markets mature and competition intensifies, the question is no longer whether organisations need visibility but how that visibility is built, sustained and trusted across borders. This is where the role of a professional B2B tech PR consultancy becomes particularly relevant. Rather than functioning as a promotional tool, PR in the B2B tech space operates as a strategic discipline. It shapes how complex ideas are understood, how organisations are perceived in unfamiliar markets and how trust is established with stakeholders who may never directly interact with your product. The communication challenge in B2B technology Most B2B technology companies are solving nuanced, often highly technical problems. Their audiences are knowledgeable, sceptical and often scarce on time. Marketing leaders must balance accuracy with clarity, ensuring messages are neither oversimplified nor inaccessible. A B2B tech PR consultancy approaches this challenge by focusing on interpretation rather than amplification: working with you to not simply generate attention but contextualise technology within industry conversations, commercial realities and wider economic trends. When done well, this reframes technical capability as business relevance. This kind of communication support provides an external lens that is often difficult to maintain internally, particularly as organisations scale-up. PR as market education rather than promotion In international B2B environments, PR plays a significant educational role. New markets require more than brand awareness: They require understanding. Media, analysts and industry commentators act as interpreters for local audiences and PR helps ensure that interpretation is accurate and credible. A consultancy specialising in B2B tech, such as ours, understands how to engage with these intermediaries. This involves thought data, insight, thought leadership, commentary, and relationship building that contributes meaningfully to sector discussions. For CMOs, marketing directors, heads of marketing, and regional business leaders, this shifts PR away from short-term coverage metrics and towards long-term influence. This approach is particularly valuable for international businesses entering the UK, where trade media, professional publications and industry networks play a central role in shaping reputation. The importance of senior expertise in complex markets One of the defining characteristics of an effective B2B tech PR consultancy is the depth of expertise involved. The senior consultant models we employ matter because B2B communications often sit close to commercial strategy, regulatory environments and executive decision-making. Working with consultants who operate at the highest level of their field enables more rigorous strategic thinking, and it allows commercial and marketing leaders to engage in peer-level discussions around positioning, messaging and stakeholder management, rather than tactical execution alone. This level of experience is particularly important when navigating international expansion, where missteps in messaging or tone can have disproportionate consequences. International context and the UK market For companies based in Australia and the wider Asia-Pacific region, the UK is often seen as a gateway to Europe. While there are cultural similarities, the business and media landscape operates differently. Assumptions that messaging will naturally translate can lead to missed opportunities or misalignment. A B2B tech PR consultancy with experience supporting businesses moving between Australia and the UK, such as ours, brings contextual understanding to the process. Our membership of organisations such as the Australia-United Kingdom Chamber of Commerce reflects not just geographic reach but active engagement in cross-border business communities. For company leadership teams, this kind of networked insight supports more informed decision-making and reduces the friction often associated with entering a new market. PR and the long view of brand building Unlike performance marketing channels, PR outcomes are cumulative. Credibility is built gradually through consistency, relevance and visibility over time. This long-term perspective aligns closely with how B2B buying decisions are made, particularly in enterprise and technology-led sectors. A B2B tech PR consultancy contributes to this by maintaining narrative discipline. It ensures that messaging evolves without becoming fragmented and that organisations are recognised for what they stand for, not just what they sell. For marketing leaders accountable for brand value as well as demand generation, this continuity is critical. An extension of strategic marketing thinking Another often overlooked aspect of PR consultancy is its role as a strategic sounding board. Our senior consultants are exposed to multiple sectors, markets and business models. This gives them a broad perspective that can inform marketing strategy beyond communications alone. Rather than operating in isolation, effective PR consultancy integrates with wider marketing, sales and leadership objectives. For international companies, this joined-up thinking becomes increasingly important as complexity grows. A measured approach to visibility Ultimately, the value of a B2B tech PR consultancy lies in its ability to take a measured, informed approach to visibility. It is not about volume of coverage, but about relevance, credibility and influence within the right circles. For commercial and marketing leaders managing international growth, this kind of support provides structure and insight in environments where uncertainty is high and reputational risk is real. PR, when treated as a strategic discipline rather than a promotional tactic, becomes a tool for understanding markets as much as entering them. That perspective is what makes specialist B2B tech consultancy a considered investment rather than a marketing accessory. Image credit: Lex Photography on Pexels

The role of strategic communication and public relations when scaling in the UK market

In an era defined by dynamic markets, global competition and ever-evolving audience expectations, the role of our communications consultancy, anchored in public relations and strategic communication, has never been more pivotal. For international companies seeking to enter or expand within the UK, the opportunities are rich, the challenges considerable and the rewards substantial for those who act with insight, agility and credibility. The UK opportunity for global brands The UK remains one of the most influential business ecosystems in Europe; with London, Manchester, Edinburgh and other UK centres serving as hubs for finance, technology, innovation and commerce. For international companies, tapping into the UK market offers more than commercial access; it offers brand-building, thought-leadership positioning and the chance to engage directly with global media, influencers and stakeholders. A well-executed communications strategy enables international firms to build credibility and reputation from a home base in the UK, helping bridge geographic and cultural divides. It allows them to elevate leadership voices through clearly informed strategic communication and public relations campaigns that resonate with British and pan-European audiences. It also helps navigate the UK’s media ecosystem of traditional press, digital platforms and influencers; so that messages reach the right audiences at the right time. By leveraging the UK’s position as a global business gateway, international companies can amplify their achievements, innovations and ambitions while responding effectively to regulatory, reputational or marketplace shifts. Why strategic communication matters At its core, strategic communication is about alignment; ensuring that every message, channel and touchpoint reinforces business objectives. When embedded by a seasoned communications consultancy, it becomes the engine that propels public relations forward. For international companies entering the UK, this means recognising distinct UK stakeholder segments, customers, partners, investors, regulators, media and industry peers and tailoring messaging accordingly; as well as developing a coherent narrative that resonates locally while reflecting global ambitions, maintaining authenticity and adapting to cultural and market nuances. It also means anticipating and shaping the communication landscape, rather than simply reacting. This is particularly valuable when facing issues such as regulatory change, disruptive competition or reputational risk. Measuring outcomes is equally important, tracking metrics such as target audience reach, message penetration, stakeholder sentiment and ultimately, impact on business growth. Public relations: the tangible advantage Public relations takes the strategic narrative and delivers it into the market through earned media, digital engagement, influencer partnerships, events and executive profiles. It transforms communication theory into visible, reputation-building action. In the UK context, effective public relations provides visibility and credibility through media coverage in both national and specialist outlets. Thought leadership content authored by senior leaders or experts positions companies as innovators and leading industry voices. Strategic engagements such as roundtables, podcasts and panel discussions, help forge relationships with UK-based stakeholders, reinforcing a local presence even when operations remain international. Proactive storytelling also supports reputation management, ensuring that when challenges arise, companies that have built public trust are well-placed to respond with strength and confidence. Integrating consultancy, strategy and PR into growth plans When an international company engages a communications consultancy focused on strategic communication and public relations, it’s not simply purchasing services; it’s entering a partnership designed to support long-term growth in the UK market. To get the most from this collaboration, there are several principles worth considering. First, set clear objectives. For example, are you launching a new product, looking to build recognition in your sector, recruiting UK-based talent or seeking investment? The communications approach should always align with these goals. Second, root the narrative in authenticity. UK audiences value transparency and relevance, so messaging should reflect your global story while highlighting what you bring to UK stakeholders, especially in such a noisy and competitive environment; innovation, sustainability, employment opportunities, collaboration or expertise. Third, embed measurement and iteration into your plan. Define metrics for awareness, media coverage, stakeholder engagement and reputation and review your progress regularly so your strategy evolves alongside market feedback. Doing so will also give you the confidence you have invested in the right areas of Marketing and Communication. Fourth, leverage local context. A UK communications consultancy brings a deep understanding of local media, cultural nuance and stakeholder expectations, ensuring your efforts remain credible and contextually sharp.This amplifies the work of your local team and their GTM strategy. Finally, think long term. Reputation and trust are built over time, so public relations and strategic communication should be treated as ongoing investments rather than one-off launches. Why partnering with the right consultancy makes a difference Choosing the right communications consultancy matters as much as having a strategy. A consultancy specialising in strategic communication and public relations will integrate planning, execution and measurement backed by experience with international clients operating in the UK. At Duo Consulting, our role is to become an extension of your team, bringing UK market insight, media relations expertise and strategic communication frameworks to support your ambitions. Our knowledge of working with international companies and our focused services help to ensure that your narrative resonates locally, your reputation thrives and your UK growth is supported by a robust public relations and communication strategy. Moving forward with purpose For international companies ready to scale in the UK market, a well-executed comms strategy will help you speak credibly, act strategically and engage meaningfully with UK stakeholders. With the right partner, like Duo, you’ll have the insight, focus and execution to transform international ambition into UK success. Image credit: Andrei Photo on Pexels

Why organisations of all kinds benefit from a marketing and PR agency

Every organisation, from start-up to PLC and regardless of their industry, relies on reputation. Core to this is the ability to communicate clearly, reach the right audiences and earn trust.  When considering marketing and PR agency support to help cut through noise, manage your organisation’s profile and achieve your goals, a partner like Duo can make a big impact. Why reputation is central to growth In today’s crowded landscape, people have more choice and more information than ever before. Whether you are a household name or a specialist B2B software, product or service provider, audiences are looking for signals that they can rely on you. They want proof of credibility, reassurance of quality and confidence that your organisation is aligned with their values. This is where PR and marketing meet. PR ensures your story is told in respected and authoritative third-party spaces: through the media, through speaking opportunities and through recognition in awards or at industry events. In other words, the channels your audience trusts are showing their audiences that you are a dependable subject-matter expert and your business is an industry leader. On the other hand, marketing reinforces the same story across digital channels, helping you stay visible and consistent. Together, the two disciplines create the foundation of your organisation’s reputation. Supporting trusted brands in financial services Take the example of Defaqto, one of the UK’s most trusted sources of financial product and market intelligence. Known by many UK consumers for its independent Star Ratings for financial products, Defaqto also plays a vital role behind the scenes for financial advisers, asset managers, insurers and other providers. Following a competitive pitch, at Duo Consulting we were appointed to elevate awareness and understanding of Defaqto’s products and ratings across both consumer and business audiences. The aim was not only to highlight the value of its research and insight but also to make the most of corporate developments such as acquisitions and senior hires. Over more than two and a half years of working together, the result has been a significant shift in Defaqto’s earned media profile. By building a more visible and consistent reputation, our PR work has helped the business reach new audiences, strengthen trust and contribute directly to growth. It shows how even established organisations benefit from the sustained expertise of a marketing and PR agency. Building credibility for education and broadcasting initiatives The needs of organisations in education and broadcasting can be very different, but the fundamentals remain the same: clear communication, trust and visibility. When Channel 4 launched 4Schools: an initiative designed to engage young people from diverse backgrounds to consider careers in the creative industries; it faced the challenge of reaching an audience that had little direct experience of the sector. Working closely with Channel 4’s press office and early careers specialists, TheTalentPeople, we supported the launch and built awareness of 4Schools. National, regional, education-sector and broadcast media were all engaged to ensure that the initiative was firmly established in its first two years. The results spoke for themselves, as not only was the target number of schools registered surpassed but the programme was able to expand to new regions and reach more young people. Following this success, we went on to support the roll-out of Channel 4’s 4Skills Work Experience programme. Again, PR was central to extending reach, ensuring programme delivery targets were met and reducing the need for paid spend thanks to the strength of earned media coverage. This case highlights how a marketing and PR agency can help turn ambitious initiatives into well-recognised, credible programmes with measurable results. Why integrated communication matters The lesson across these case studies is clear: PR and marketing are most effective when they are aligned. For financial services and technology it might mean combining expert commentary in the media with accessible digital content for consumers or business buyers. For professional services, it often involves thought leadership articles that are reinforced with newsletters and events. Whereas, for those seeking to reach audiences nationwide, it could mean pairing regional press coverage with social media campaigns that highlight impact. A marketing and PR agency such as ourselves will bring these strands together so that every audience touchpoint tells the same story. That consistency not only builds awareness but also deepens audience’s trust; which is especially vital for international companies trying to establish themselves here in the UK. The value of local knowledge and specialist expertise Local insight matters just as much as sector expertise. Being based in Manchester, at Duo Consulting we have a strong view of the UK’s diverse business landscape, from the northern hubs of innovation to London’s financial centre. That perspective is invaluable for organisations wanting to engage audiences across the country, not just in one city. The model we have of working with a trusted network of independent senior consultants is equally as important. This allows the organisations we support to be matched with people with the best expertise in their field, meaning campaigns are guided not by generalists but by consultants with a real passion and experience in the subject matter. Making your reputation work harder For any organisation working with a trusted marketing and PR agency comprised of senior comms experts can provide the clarity, consistency and credibility needed to thrive. With the right blend of local knowledge, sector expertise and integrated strategy, communication becomes more than storytelling. It becomes a tool for influence, growth and resilience in an unpredictable market. Image credit: Andrei Photo on Pexels  

Duo Consulting named Greater Manchester’s ‘Micro Business of the Year’

October 2025  Manchester-based communications and PR agency Duo Consulting has been named Micro Business of the Year at the Greater Manchester Chamber of Commerce’s Excellence Awards 2025. The title recognises Duo’s role in promoting businesses that have chosen to scale from Manchester – supporting the city region’s growth story – and in redefining the traditional agency model. Founded in 2022, Duo Consulting is a trusted partner for both scaling UK businesses and international firms expanding into the UK. Its flexible model brings together a network of senior consultants – each with experience at board or agency-director level – to deliver strategic communications for clients without the layers or overheads of a conventional agency. Managing Director Daniel Sheridan said: “This award means a lot because it reflects what Duo is about – showing that a small, Manchester-headquartered team can deliver world-class results for ambitious UK and international clients. We’re proud to champion businesses scaling from this city and contribute to its growth story.” The agency’s approach has seen it win work from major brands including Defaqto, SafetyCulture, Vypr, and Manchester Building Society – often displacing larger London-based agencies. It works closely with Manchester-based organisations promoting inward investment and is a member of both the Greater Manchester Chamber and the Australia-UK Chamber of Commerce. Duo’s team brings together consultants with senior communications experience across in-house roles and leading agencies in the North and London. This structure allows the consultancy to scale flexibly for each brief and offer clients senior-level expertise from day one. The award judges recognised Duo’s innovation, resilience and community impact, particularly its support for Manchester-based clients and the way it enables consultants to balance client work with volunteering and other personal commitments. “Our model is built on trust and collaboration – both with clients and within our team,” added Sheridan. “We’ve proven that you don’t need to be a big agency to make a big impact.” The Greater Manchester Chamber’s Excellence Awards attracted a record number of entries this year and were open to all organisations in the region – including more than 4,000 member businesses.

Establishing your tech company in the UK: why PR makes the difference

For international technology businesses, the UK has long been one of the most attractive markets to enter. The country offers access to a thriving innovation ecosystem, a mature customer base, strong investor networks and global media influence. Yet for all of these opportunities, making a mark here is not straightforward. Competition is fierce, audiences are cautious and the ability to earn trust quickly is essential. That is why public relations plays such a pivotal role in the success of overseas companies arriving in Britain. It is not enough to translate your existing story into English or recycle campaigns that worked at home. Establishing yourself here means understanding the market, building credibility from day one and communicating with relevance and confidence. The challenges international companies face One of the biggest hurdles for new arrivals is credibility. Without a track record in the UK, investors, customers and even potential hires may hesitate to commit. They want to know not only that your technology works, but that you are here for the long term and that your leadership can be trusted. PR helps to close that gap by creating visibility in the right places and giving you a voice in the conversations that matter. Cultural nuance is another factor that often gets overlooked. Communication that feels persuasive in the US, Asia or Europe can fall flat in the UK if it is too bold, too technical or too vague. The tone of voice, the stories you choose to tell and even the timing of announcements all need to be considered carefully. A good PR partner can bridge these differences, making sure your message feels natural in the local context while still retaining the essence of what makes your business unique. Media profile is also a challenge. UK journalists are bombarded daily with pitches from technology firms, many of them making similar claims. To stand out, companies need to offer a story that is both timely and distinctive. That might mean positioning your leadership as commentators on wider industry issues, sharing original data or insight or showing a clear link between your solution and current UK business challenges. Why PR is more than just media coverage When people think of PR, they often imagine headlines and press releases. While those are important, they are only part of the picture. For international tech companies, PR is about building a foundation of trust that goes beyond the news cycle. That includes thought leadership, where executives are positioned as credible experts through opinion pieces, interviews and speaking opportunities. It also means creating content that explains your proposition in plain English, without jargon or unnecessary complexity, so that stakeholders quickly understand the value you bring. Recognition through awards and events can also be a powerful way to build credibility in a new market. Being shortlisted for industry accolades or appearing at well-regarded conferences gives third-party validation that is often more persuasive than advertising. Similarly, internal communication is increasingly relevant for international companies establishing a UK presence. Teams need to feel aligned and confident about the story they are telling, especially in the early days of expansion. The value of local expertise The UK technology sector is centred in London, but other cities, particularly Manchester where we’re based, are thriving hubs in their own right. Being embedded in these communities brings a sharper understanding of how the ecosystem works, which narratives are resonating and where opportunities lie. For overseas firms, having support from people who live and work in these environments ensures your story is told with authenticity and local relevance. This is where consultancies like us at Duo Consulting provide real value. By drawing on a network of independent consultants with expertise in areas ranging from media relations to digital strategy, we can build teams tailored to each campaign.  That means an AI company can be supported by people who know how to explain complex innovation, while a fintech firm is matched with consultants experienced in building trust with cautious buyers. The flexibility of this model ensures that international businesses are supported by people with not only the right skills but also a genuine passion for their sector. Trends shaping demand in the UK International companies in AI, automation and cybersecurity are particularly active in the UK market at present as each of these sectors comes with its own communication challenges. AI firms often need help to simplify their message while avoiding overstatement. Cybersecurity providers must demonstrate reliability and compliance to win trust quickly. SaaS and platform businesses, meanwhile, face the challenge of differentiation in a space that is already crowded with established players. Across all of these areas, success comes down to the same principle: clarity and credibility. Companies that succeed are those that tie their story to the issues UK businesses and investors care about today, not yesterday. That is the real value of a well-considered PR strategy. Making your UK entry count For international tech businesses, establishing a foothold in the UK is not just about selling a product; it is about creating a reputation. PR is the mechanism that makes that possible. It builds trust, translates ambition into a story people can relate to and ensures you are seen in the places that matter. The UK offers enormous opportunities, but only for those who communicate their value with confidence and cultural awareness. With the right PR guidance, international tech companies can not only enter the market but thrive within it. Image credit: Beate Vogl on Pexels

Duo among esteemed speakers at Australia-UK Manchester event

8th October 2025 –  by Dan Sheridan, Managing Director, Duo Consulting.  This week, I had the privilege of speaking at an energised event (‘Manchester Connect: Australia-UK Business Landscape Panel Discussion‘) all about the UK growth opportunity in Manchester for Australian businesses. The big takeaway – “London is not the UK.” The esteemed set of speakers convened by the Australia-United Kingdom Chamber of Commerce included the Australian High Commissioner to the UK the Hon Stephen Smith, Greater Manchester Mayor Andy Burnham, Councillor Bev Craig (Leader of Manchester City Council), David Camerlengo (Australian Trade and Investment Commission – aka Austrade), Elizabeth Vega OBE (Group CEO, Informed Solutions) and Matt Jackson (Head of High Growth Markets, KPMG). With Duo Consulting being a member of both the Australia-UK Chamber and the Greater Manchester Chamber of Commerce it was a room full of friends and new friends with common purpose. The event provided a platform to talk about the work Duo is doing as a new breed of Manchester PR agency and communications consultancy. We support internationally-headquartered clients entering and scaling in the UK market to build their profile here, as well as ambitious UK businesses looking to grow nationally and internationally, exporting to markets like Australia. I championed the example of our client SafetyCulture, which has chosen Manchester to base its European headquarters and has never looked back. Equally, our Manchester tech client Vypr, now making inroads into the Australian market with its globally innovative approach to providing brands and retailers with consumer insight. We invited Alistair Houghton, Editor of BusinessLive to join the event and he’s written an excellent report. If you’re interested in Manchester’s increasing prominence in the UK and on the international stage – an opportunity highlighted by our Australian friends – then it’s a must read: https://www.business-live.co.uk/economic-development/london-not-uk-manchester-could-32631169 Commenting on Duo’s support for the Australia-UK Chamber’s Manchester event, Richard Basil-Jones said: “Your advice and guidance leading up to this event was highly appreciated, as was your contribution to the business panel – the Chamber loves members like Duo Consulting that are so engaged.” Pictured above from left to right: Chris Stott, senior partner and KPMG Manchester office leader; Richard Basil-Jones, CEO, Australia-United Kingdom Chamber of Commerce; Dan Sheridan, Managing Director, Duo Consulting; Matt Jackson, Head of High Growth Markets, KPMG; Elizabeth Vega OBE, Group CEO, Informed Solutions; David Camerlengo, Senior Trade & Investment Commissioner, Austrade; the Hon Stephen Smith, Australian High Commissioner to the UK; Councillor Bev Craig, Leader of Manchester City Council; Tim Dillon, Agent General to United Kingdom, State Government of Victoria; Andy Burnham, Mayor of Greater Manchester

Why working with a B2B PR agency in Manchester can make all the difference

Expanding into a new market is exciting, but let’s be honest; it can also feel daunting. The UK is full of opportunities but it’s also competitive and complex: That’s where we come in. As a B2B PR agency in Manchester, we specialise in helping international businesses establish themselves in the UK with confidence and credibility. Instead of trying to navigate unfamiliar networks, media landscapes and cultural nuances alone; you’ll get a team of experienced consultants who know the UK market inside out who are invested in your long-term success. Why the UK market demands a different approach You might already have a strong brand and reputation in your home country. But when you enter the UK, that reputation doesn’t automatically follow you. British customers, partners and media want to see that you understand how business is done here. That’s where a localised PR strategy makes all the difference. It’s about taking what’s unique about your company and shaping it so it resonates with a UK audience. A B2B PR agency in Manchester like us will help you do just that; making sure your message feels authentic, relevant and engaging from day one. Why Manchester works so well You might be wondering: why Manchester? Manchester has become one of the UK’s most exciting business hubs because it has a thriving media and digital scene, international connections and a business community that’s growing fast. Working with a PR agency here gives you the best of both worlds: access to influential networks and national media, without the sky-high costs and oversaturation that come with working in London. Building the reputation you need to succeed A company’s reputation isn’t built overnight, especially in a new market. Instead, it is earned through consistent messaging, meaningful visibility and trusted connections: which is exactly what we help our clients achieve. As a B2B PR agency in Manchester, we focus on creating stories that journalists and industry publications want to share, making sure corporate messaging is consistent across every channel and positioning senior figures as thought leaders through interviews, articles and event appearances.  Simultaneously, we keep an eye on potential risks; protecting and strengthening your reputation at every stage. Our goal is to make sure that when people in the UK hear your name, they think of credibility, expertise and a company they can trust. Helping international businesses feel at home in the UK A lot of our clients come to us because they’re successful abroad but need to build recognition here in the UK. The challenge is that entering a new market isn’t just about translation, it’s also about transformation. You need to communicate in a way that feels natural to a UK audience, while staying true to your brand’s core values. That’s why our approach is different. We work with a team of self-employed consultants who are highly experienced and deeply committed to the businesses they support. Unlike freelancers who might dip in and out, our consultants build long-term relationships with clients and become a trusted extension of your team. We’ve helped countless international companies find their voice in the UK, guiding them through everything from regulatory landscapes to cultural nuances; making sure they launch with clarity and impact. Tailored strategies, not one-size-fits-all No two businesses are the same, so no two PR strategies should be either. When you work with us, we take the time to understand your goals, challenges and ambitions; then create a plan that fits. For some businesses, the focus may be on securing coverage in specialist trade publications to build credibility in a particular sector. For others, it’s about engaging directly with key stakeholders or developing a digital storytelling approach that helps raise awareness among target customers. Whatever the strategy, we make sure it’s practical, effective and aligned with your bigger picture. Why partnering with the right PR agency matters PR isn’t just about getting your name in the press. It’s about shaping how people see you, building trust and creating opportunities. The right agency doesn’t just make introductions: they help you grow sustainably. By choosing our B2B PR agency in Manchester, you’re getting a partner who can guide you through the complexities of UK business culture, open doors to valuable connections and help you establish a strong, lasting presence. At Duo Consulting, we will become a part of your journey towards success, not just for the launch but for the long term. Our clients see us as an extension of their team and we take pride in building relationships that stand the test of time. Making your UK move a success Expanding into the UK is a big step but it doesn’t have to be overwhelming. With the right PR support, you can launch with confidence, connect with the right people and build the reputation you need to thrive here. So, if you’re looking for a B2B PR agency in Manchester that truly understands the challenges and opportunities of entering the UK market, we’d love to talk. With our experience, connections and commitment, we’ll help make your UK move not just a success, but a defining moment for your business. Image credit: Cottonbro Studio on Pexels

Why working with a PR & communications agency in Manchester makes smart business sense for international companies

In today’s crowded, fast-moving business world, having the right story is only half the battle. The other half is knowing how, when and where to tell it and to whom. That’s where a PR & communications agency with experienced senior consultants comes in.  For international companies looking to launch, grow or reposition themselves in the UK market, partnering with a communications team based in Manchester can be a strategic decision with wide-reaching benefits. Whether you’re a fast-growth tech company in Berlin, an Australian start-up eyeing the European market, or an established global brand seeking to build reputation with British stakeholders, the importance of tailored, locally delivered PR cannot be overstated. A gateway to the UK market: beyond London London is often the default choice for international expansion, but Manchester offers something different and arguably more dynamic. The city is a vibrant business hub with a booming tech, digital, professional services and manufacturing scene. It’s also home to major UK media players and regional offices of national publications, offering the ideal environment for building local and national visibility. A PR agency rooted in Manchester provides a nuanced understanding of both the local and national landscape. For international companies, that means campaigns that don’t just ‘land’ in the UK, but actually resonate with the people, values and market expectations that matter.  Whether you’re targeting the North West, the Midlands, or the entire UK, an agency outside the London bubble often brings a broader, more pragmatic view of the country’s business and media ecosystems. Regional knowledge with national impact Manchester-based PR consultants offer an insider’s view of regional media, events, business communities and industry-specific networks; all of which play a vital role in establishing credibility and trust. In many sectors, it’s this grassroots presence that allows companies to build meaningful relationships with stakeholders, media and customers alike. But make no mistake: this isn’t just about being “local.” With strong links to national press and access to global platforms, a Manchester-based PR team can just as easily secure national coverage in top-tier outlets, provide strategic counsel at board level, and elevate your brand to decision-makers across the UK and EMEA. Cultural fluency meets global ambition Too often, international brands entering the UK market underestimate how distinct British business culture can be; particularly when it comes to tone of voice, messaging and media relations. A well-established PR & communications agency with UK market experience brings invaluable cultural fluency to the table. From language and humour to expectations around thought leadership, trust-building and crisis and issues preparedness, there are subtle but significant differences that can make or break your communications strategy.  Working with a team that truly understands the UK stakeholder mindset means you avoid missteps and maximise relevance; whether you’re launching a product, announcing a funding round or navigating complex regulatory messaging. Self-employed consultants who act like your in-house team One of the strongest advantages of working with Duo’s consultancy model is the calibre and commitment of our team. We’re not a traditional agency with layers of account execs or fleeting freelance support. Instead, we work with a curated network of highly experienced self-employed consultants: each of whom have been selected for their expertise, professionalism and ability to embed themselves within long-term client relationships. Our consultants become a natural extension of your in-house team. They take the time to understand your market, your challenges and your commercial goals, offering senior-level support without the high overheads of large agencies. This model suits international companies especially well, as it provides flexibility across time zones, geographies and changing business needs; while ensuring consistency, strategic oversight and dedicated support. Strategy first, tactics second Another major benefit of partnering with a senior-leaning PR & communications agency is access to strategic thinking from day one. Too often, companies are pushed straight into press releases and pitching without a clear narrative or communications strategy. We believe in laying strong foundations: beginning with narrative development, stakeholder mapping and goal-setting. What’s your purpose in the UK market? Who needs to know about you, and what do you want them to think, feel or do? What issues are shaping your industry right now, and how can your voice add value? These are the kinds of questions we help clients answer before a single piece of content is written or a journalist is contacted. This strategic groundwork ensures that every piece of activity – from media relations and thought leadership to content campaigns and events – contributes meaningfully to your broader business objectives. Bridging distance with trust When working internationally, it’s easy to feel removed from what’s happening on the ground. That’s why having a communications partner you can trust, who is also plugged into the UK media, industry and public affairs landscape, is so valuable. A good PR agency doesn’t just execute a plan; it acts as your eyes and ears, alerting you to risks, spotting new opportunities and helping you stay one step ahead. From reputation management and crisis preparation to profile-raising and brand positioning, we help our clients build trust with UK stakeholders in a way that feels authentic, strategic and long-lasting. Built for flexibility and growth Whether you’re planning a short-term market entry campaign or seeking long-term communications support, a good agency will adapt to meet your needs. Our delivery model is designed with flexibility in mind; from one-off strategic projects and media training to ongoing retained PR services. Because our team is made up of experienced self-employed consultants, we’re able to scale up or down depending on your goals, budget and internal capacity. That means international companies don’t have to commit to large, inflexible retainers but can still gain access to senior-level insight and execution. Investing in a strategic PR & communications agency in Manchester is about more than securing a few headlines. It’s about embedding your brand in a new market with relevance, credibility and strategic clarity; It’s about building relationships not just with journalists, but with customers, partners, regulators and industry peers. For international businesses, it’s a chance